Android is currently a great platform for mobile gaming. However, it feels like a platform that unifies this entire ecosystem is missing. Players are jumping between different devices, platforms, and communities. With that in mind, Google is taking a major step by introducing the Google Play Games Level Up program. This new initiative aims to reward games that provide the best, most seamless player experiences. It’s part of the new Google Play platform revamp.
This program aims to be a way for Google to partner with developers to build a stronger ecosystem. The company’s main goal is to enhance the experience for both players and developers.
Google Play Games Level Up program offers new ways to reach players
Games that enroll in the Level Up program will unlock a suite of benefits to help them grow. This includes new promotional opportunities and improved discovery tools on the Google Play Store.
One of the most notable benefits is a new feature is the You tab. This personalized destination on the Play Store helps developers re-engage players. On this new tab, a game can showcase its latest events, updates, and offers. It gives players a single place to see what’s new in all the games they love. This is a direct way for developers to get their latest content in front of a highly engaged audience.
Games in the program will also get enhanced discovery opportunities in the store. By meeting the program’s guidelines, they become eligible for prominent features, Play Points boosters, and quests that can drive more players to their game.
What it means for gamers
For players, the Level Up program promises a much-improved gaming experience. The guidelines are based on three core principles that all gamers will appreciate:
1. Player Continuity: You can now move between devices without missing a beat. The program emphasizes cloud save and seamless sign-in, which means your progress will sync automatically. This also includes the new Play Games Sidekick, an AI-powered assistant that provides real-time in-game tips and guidance without forcing you to leave the game.
2. Rewarding Journeys: The program encourages developers to create high-quality achievements that reward players for their time and effort. This makes the entire experience more engaging and can even make games eligible for Play Points quests. Players will be able to earn rewards for completing achievements.
3. Cross-Device Gameplay: As more people play on tablets and computers, the program encourages developers to add support for multiple input types, like keyboard and mouse. It also highlights games that offer a great experience across different devices. This way, users have it easier to find games you can play anywhere. This aligns with Google Play Games on PC officially moving out of beta to general availability. Google Play Games will offer PC users access to over 200,000 titles.
While the program is rolling out now, developers have time to meet the user experience guidelines. The first milestone date is set for July 2026.
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