The days of Google Play being just a basic app store are officially over. With a new wave of major updates, Google is transforming its platform into a personal digital hub designed to help you spend less time searching and more time enjoying the content you love. From improved discovery tools to a new AI-powered gaming coach, Google Play is getting a complete makeover built entirely around you.
Google Play makes smarter finding apps
It’s now easier than ever to find the right app for the right moment. The Apps tab is getting a significant upgrade. It introduces new spaces dedicated to entertainment and seasonal moments. For example, users can now find content related to shows, movies, and webcomics directly within the Apps tab in select countries. The platform will also visually highlight trending topics like the WNBA playoffs or Halloween, offering a curated experience that pulls content from multiple apps into one place.
Google is also making the search process more intuitive with “Guided Search.” Instead of just typing a keyword, you can type your goal, such as “find a home” or “deck-building games.” The platform’s AI then organizes relevant apps into easy-to-browse categories, taking the guesswork out of app discovery and making the experience simpler and more powerful.
A new era for mobile gaming
Google Play is also launching a revamped gaming experience that aims to unite a world of different platforms, rewards, and communities. The new Google Play Games platform is a one-stop shop for gamers.
One of the most exciting new features is the Play Games Sidekick. This is an in-game overlay that puts a real-time AI coach powered by Gemini Live at your fingertips. Instead of leaving your game to look up a tutorial, you can simply ask the Sidekick for verbal tips, tricks, and guidance. Using Gemini’s screen-sharing capabilities, the AI can understand your exact game context to help you navigate tricky levels or solve in-game puzzles without ever leaving the action.
The new platform also introduces a new gamer profile. This feature tracks your stats and achievements across all your games and devices, creating a single, unified view of your gaming progress. Gamers can also compete in new Play Games Leagues for a chance to win Play Points and bragging rights. The first league is starting on October 10th with the classic mobile hit Subway Surfers.
Finally, the new gaming platform makes it easier to play games wherever you are. After a successful beta, Google Play Games on PC is officially launching. This provides PC users access to over 200,000 titles. All these games offer continuity across mobile and PC. You can play popular games like Mecha Break and Subnautica on your computer, with more titles like the critically acclaimed DREDGE on the way.
Everything in one place
All of these new features come together in a new hub called the You tab. This is your personal home base for all things Google Play. It provides a central location for your rewards, subscriptions, curated recommendations, and gaming stats. Beyond gaming, the You tab will also help you pick up where you left off on a podcast or find new audiobooks tailored just for you.
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