When you’re shopping for a new phone, you probably think about the camera, the processor, and the battery life. But there’s a feature you’ve likely never heard of that could be the key to a more comfortable viewing experience: the display’s flicker rate. Well, Google has thought about that when designing the new Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold, integrating a PWM-focused setting.
Google Pixel 10 series’ PWM settings; for people sensitive to display flickering
Most smartphone screens, especially OLEDs, use a technology called Pulse-Width Modulation, or PWM, to control brightness. In simple terms, the screen rapidly flickers on and off at a speed so high that most people can’t even perceive it. This flickering is what makes the display look dimmer. However, for a small but growing number of people, this constant pulsation can lead to headaches, eye strain, and even nausea.
Until now, Google’s Pixel phones have stuck to a low PWM rate. This means they weren’t a great choice for those with sensitive eyes. But with the new Pixel 10 series, Google is finally giving users a choice.
Tucked away in the accessibility settings is a new feature called “Adjust brightness for sensitive eyes.” When you turn it on, the phone doubles its display’s PWM rate. The new rate is still lower than what some competitors offer. However, it’s a significant improvement for Pixel devices and a sign that Google is listening to its users.
This isn’t just about a technical spec, like resolution, refresh rate, or peak brightness. It’s about a company recognizing a real problem that affects people’s daily lives and taking a meaningful step to address it. For years, users who were sensitive to screen flicker had to seek specific phones from other brands. Now, the Pixel 10 offers a genuine option for a more comfortable and pain-free experience.
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